Within the first year of partnering with Tony this brand saw a 62% increase in year over year net sales with the same YoY ad spend. CAC was nearly halved and ROAS went from 1.5-2 to 6.17 after a year of partnering.

This brand shipped Florida seafood nationally and predominantly gains their orders through their Shopify store. They were seeing descending performance over the past 2-3 years with a year over year decrease in revenue.

They partnered with Tony with the hope to turn revenue numbers back to a positive trend. Meta was the main source of traffic and new customer acquisition, but the meta account was owned by the previous agency, as such, upon partnering Tony transferred all advertising dollars to the brand's own meta account so fully ownership was under the brand's umbrella.

Tony worked with the brand to better understand their business economics -- COGs, shipping costs, payment processor fees, and any other variable costs per order -- prior to implementing cost caps into the meta campaigns. The cost caps being utilized to prevent any unprofitable acquisitions. From there Tony conducted a customer audit looking at customer reviews, articles, post purchase surveys, and social commentary to better understand the customer experience. Based on that customer research Tony worked with the brand to develop new ad creative that may better resonate with their key audience, continually creating new ad creative and testing different messages and angles. This new ad creative and messaging was able to decrease new customer acquisition cost significantly and allow for an increase in revenue without increasing year over year ad spend.

This brand is an outdoor apparel company that is tailored to mountaineering sports, such as rock climbing, skiing, and backpacking. The brand had struggled with creative development and rising customer acquisition costs. Upon partnering with Tony, he had done a customer deep dive that went through all customer testimonials, publications, and reddit forums to deeply understand the customer experience and how they articulated their pain points and desires. Once complete, Tony developed a number of UGC ads which immediately began to see a $25 CAC, resulting in a $3-4 ROAS. In addition to this Tony had consolidated the brand's account structure to minimize audience overlap and allow for the campaign to reach a broader audience size.

To further optimize this performance, Tony had worked with the brand to develop a listicle advertorial landing page that outlined key USPs that further differentiated them from competitors.

After partnering the brand was able to increase ROAS from break even to 3-4.