As a fractional Chief Marketing Officer for Cudaway, Stephen led the media buying strategy and execution across Meta and Google platforms, successfully scaling campaigns while maintaining profitability and positioning Cudaway for sustained growth. He transformed existing creative assets into a high-performing ad that garnered a 47% thumbstop ratio and 2.5% CTR, achieving above-target ROAS. Within the first month, he increased the website’s conversion rate by 33% and launched a sign-up form with a 12% opt-in rate. Stephen also implemented strategic Klaviyo email flows, including welcome, abandoned cart, and post-purchase series, driving retention and repeat purchases.

As a fractional Chief Marketing Officer for French Market Lanterns, Stephen led a creative-first approach to their media buying on Meta. He developed and implemented a data-driven strategy that significantly improved performance metrics. By repurposing existing creative assets into high-performing ads, Stephen achieved a 36.69% improvement in outbound click-through rate and a 14% reduction in cost per link click . Within the first month, he delivered a 63.6% increase in Purchase ROAS , reduced cost per purchase by 47.92% , and lowered CPMs by 18.32% . Stephen’s expertise in creative optimization and data-driven strategy helped French Market Lanterns achieve exceptional growth and profitability in a competitive online marketplace.