At P&G, I led the global e-commerce transformation of a skincare portfolio, pioneering the brand's digital-first approach across North America. Recognizing the shifting consumer behaviour towards online shopping, I orchestrated a complete overhaul of our digital shelf strategy across Amazon, Walmart, and key beauty retailers. Working with R&D and marketing teams across three continents, I developed and launched breakthrough product innovations optimized specifically for digital commerce. I implemented a data-driven retail media strategy using Amazon Retail Analytics and Profitero, which led to a 20% increase in customer engagement and significant market share gains across key SKUs. A critical success factor was restructuring our approach to digital content and consumer journey optimization. By leveraging AI-driven consumer insights and A/B testing, we achieved a 35% improvement in conversion rates. This initiative expanded our digital footprint to reach 100M North American households while maintaining premium positioning and profitability. The project's success established a new blueprint for P&G's digital transformation, earning the E-Commerce Delivery Excellence Award and setting new benchmarks for cross-functional collaboration in product innovation and digital commerce.