solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Paul
Head of Growth / E-Commerce Manager / Copywriter
Kansas City
All Star
Free Consulting Calls
Full Time
Reviews
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Hi, I’m Paul, a Head of Growth & CRO strategist who’s helped scale multiple DTC brands, through full funnel strategy - from ad to retention.
Most recently I helped take a brand from $0 to $25M+/year in under 2 years and building a $1M+/MRR subscription engine in just 6 months. During this time I led their full-funnel growth, conversion optimization, and cross-platform strategy (meta, youtube, google, amazon, email & sms), managing $1-2M+/mo in spend, lifting CVR by 200%+, doubling AOV, and cutting churn by 40%through retention-focused systems.
I've led cross-functional growth teams of up to 55 people across marketing, CX, web development, design, copy, creative, and data...
Scaled the Doctor lead company Back Pain Breakthrough into a Top 25 global ClickBank offer...
Engineered a 313% upsell lift for the company Feel Good Knees...
Led lifecycle growth across 8 funnels for $30M/year My Golfing Store + increased CRV for said offers up to 55%.... Written ad scripts that drove $2M+ with an average 2x ROAS...
And more!
I love working with DTC and B2C brands to build growth systems that convert cold traffic into long-term customers, by blending psychology, positioning, and data into offers that scale.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Growth and retention strategy across CRO, sales funnels, landing pages, email/SMS, and creative. I help DTC brands increase RPC, LTV, reduce churn, and scale sustainably with a full-funnel approach.
Starting at
$
7500
CRO Audit
A full-funnel audit of your DTC website, sales pages, and upsells; including CRO insights, A/B testing roadmap, funnel structure feedback, and actionable prioritization. Delivered with a Loom walkthrough and a testing-ready brief.
Starting at
$
2500
Influencer Marketing Audit
A deep-dive audit across your customer journey, acquisition, retention, and messaging strategy. Includes a tactical roadmap (30–90 days) tailored to your brand’s stage and revenue goals; perfect for founders who need direction before scaling.
Starting at
$
3500
Retention Strategy Audit
Comprehensive analysis of your email/SMS flows, post-purchase journey, and customer lifecycle touchpoints. Delivered with retention quick wins, segment ideas, and a 30-day LTV growth plan.
Starting at
$
3000
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Growth and retention strategy across CRO, sales funnels, landing pages, email/SMS, and creative. I help DTC brands increase RPC, LTV, reduce churn, and scale sustainably with a full-funnel approach.
Starting at
$
7500
CRO Audit
A full-funnel audit of your DTC website, sales pages, and upsells; including CRO insights, A/B testing roadmap, funnel structure feedback, and actionable prioritization. Delivered with a Loom walkthrough and a testing-ready brief.
Starting at
$
2500
Influencer Marketing Audit
A deep-dive audit across your customer journey, acquisition, retention, and messaging strategy. Includes a tactical roadmap (30–90 days) tailored to your brand’s stage and revenue goals; perfect for founders who need direction before scaling.
Starting at
$
3500
Retention Strategy Audit
Comprehensive analysis of your email/SMS flows, post-purchase journey, and customer lifecycle touchpoints. Delivered with retention quick wins, segment ideas, and a 30-day LTV growth plan.
Starting at
$
3000
Skills
Growth Strategy
Business Strategy
Marketing Strategy
Campaign Strategy
Customer Acquisition Strategy
Retention Strategy
Conversion Rate Optimization (CRO)
A/B Testing
Project Management
Data Analytics
Digital Marketing
Meta Ads (Facebook & Instagram)
YouTube Ads
Email Marketing
SMS Marketing
Creative Strategy
Creative Direction
Performance Marketing
Performance Creative
Copywriting
Tools
No items found.
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Convert
ClickUp
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Figma
Google Analytics
Google Optimize
Hotjar
Klaviyo
Hyros
Lucky Orange
Lifetimely
Motion
Shopify Plus
Shopify
Industry Experience
Health & Beauty
Subscription Boxes
Pet Supplies
Mental Health & Wellness
Sexual Wellness
Digital Products
Online Education & e-Learning
Sports & Outdoor Equipment
Online Financial Services
Brand Experience
My Derma Dream / Gravity Transformation / My Golfing Store
Case Studies
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Paid Consulting Call
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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James