With 20 years of marketing experience, including 14 in leadership, I’ve built and led strategies for Fortune 500 companies, emerging startups, and challenger brands. At my core, I’m a builder of in-house teams, global agency practices, brand stories, content engines, and full-funnel strategies that drive both connection and conversion. My expertise spans brand marketing, integrated campaigns, social media, influencer partnerships, creative development, content production, growth marketing, and community engagement.

I’m passionate about identifying opportunities to evolve, collaborate, and challenge the status quo to drive meaningful impact. I believe brands are defined by the stories they tell, and customers make decisions based on how that story unfolds across every channel. My work centers on aligning brand and growth strategies to create thoughtful, scalable content that sparks genuine connection and guides people through a nonlinear journey, driving both efficiency and long-term brand affinity.

I’m equally committed to mentorship, education, and staying at the forefront of industry innovation. I currently teach as an adjunct professor and regularly speak at marketing and business conferences, where I love helping others think differently about what modern marketing can be.

Key Areas of Expertise

• Content and Engagement Marketing – Building scalable content engine frameworks that increase brand affinity and customer acquisition

• Social and Influencer Strategy – Develop social-first strategies that fuel content engines, foster customer and creator communities, and leverage influencer partnerships to drive authentic brand storytelling 

• Team Leadership and Organizational Growth – Scaling and mentoring high-performing teams while aligning marketing with business goals

• Integrated Marketing and Go-to-Market Strategy – Crafting data-driven strategies that increase brand equity and conversion

Brands I've worked with include but are not limited to ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Dairy Queen, Deloitte, Diplomatico, Gallo, Impossible Foods, InStyle, Kimpton Hotels, La Marca, Lean Cuisine, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, Spectrum, Subaru, Washington Football Team, and USA Rugby.

Industry Expertise: CPG | Restaurants/QSR | Technology | Travel & Hospitality | Sports | Healthcare | Wine & Spirits | Airlines | Telecommunications