The team at Hint and I came up with paid social campaigns to reach our target demographics on TikTok and Instagram. I shot, starred in and wrote the scripts for these ads, and once edited and put out in the world, they ran for 2+ years and outperformed any other paid social media content for the company. These ads drove conversion through engagement and brand awareness. I'm very proud of them.

At Upshot Agency, I was tasked with developing and executing the brand voice for a new product launch, Svedka's Premium Spiked Seltzer. Looking to get into the same market as White Claw, Svedka wanted to create a line geared towards the millennial woman. The campaign concept I came up with was called #FeelinMySeltz and created a specific and internet friendly voice that executed across all platforms on social. The product line went under, but the campaign was always one of my favorites!

At the agency, I was assigned mostly with coming up with big concepts to lure new business. We were in the running to be the AOR for Walden University, an online university, and their Masters of Science in Nursing program. The campaign I developed was called "We're here for you" and was a geotargeted ad approach using localized communication around area hospitals that spoke to nurses as if we were nurses. The client selected the campaign and our agency for all their business.