As a Social Media Manager at We Are Social, I managed social media for e-commerce-driven brands Expedia and Tourism Tasmania. For Expedia, I developed and executed innovative social media strategies to drive traffic, boost audience engagement, and enhance brand visibility, ultimately supporting their online booking platform. My work included managing content calendars, crafting compelling copy, and collaborating with customer service teams to address and resolve public inquiries. For Tourism Tasmania, I created and curated blog and social media content designed to inspire travel and convert interest into bookings. I also spearheaded influencer campaigns, strategically partnering with creators to amplify brand visibility and drive measurable engagement. This role honed my ability to create data-driven, high-impact content that seamlessly blends storytelling with e-commerce objectives.

Kazi Goods hired me as a copywriter and social media manager to support their transition from a B2B wholesale model to a direct-to-consumer (D2C) business. To ensure a successful shift, I conducted a comprehensive SWOT analysis and developed detailed customer avatars to guide the messaging strategy for their new website. I crafted story-based messaging across the site, including product descriptions, the brand’s origin story, and company employee bios, ensuring the content reflected their mission to support Rwandan artisans and empower communities. I also developed a social media strategy focused on authentic storytelling, connecting their handcrafted baskets to the impact they make. This approach helped Kazi Goods establish a compelling D2C presence while staying true to its values.

As the Social Media Manager for Racing to End Alzheimer’s, I developed and implemented cross-channel content strategies to amplify the organization’s mission and drive donations. I created compelling multimedia content that highlighted the stories of individuals impacted by Alzheimer’s, fostering meaningful connections with the community. By managing content calendars and collaborating with creative teams, I ensured consistent messaging across platforms while leveraging analytics to optimize performance. My efforts contributed to increased audience engagement, strengthened donor relationships, and elevated awareness of the organization’s vital work in funding care and research for Alzheimer’s.