Matt is a Paid Search & Social pro with almost a decade of experience helping companies grow through the top paid platforms. With experience ranging across different industries and optimizing for various business transactions (revenue and leads) Matt has a diverse background applicable to many use cases.

Before focusing on paid advertising Matt started as a generalist at a top inbound marketing agency. Here he developed holistic marketing skills that would be beneficial later on.

Around halfway through the pandemic, Matt started working at MuteSix where his DTC skills would be developed and refined. Here Matt was a Paid Social Manager, which was the engagement driver on top of Paid Social Strategy and Implementation. This position also coincided with the iOS 14 update which saw marketers everywhere relying more on 1st party data. As someone interested in data, it provided the opportunity to model attribution to tell a true story of growth.

Matt is passionate about helping brands find their position and grow through sound data-backed decisions. While Paid Advertising is his catalyst to do so, his holistic marketing background allows him to collaborate with all marketing departments to create a unified approach.