At Drip, a leading marketing automation platform for ecommerce brands, Laura led a transformative customer success storytelling initiative. She conceptualized and executed a new case study framework that evolved beyond traditional success metrics to capture authentic customer narratives. Starting with deep customer research and interviews, she developed two cornerstone case studies that set a new standard for the company's customer storytelling approach.

The project expanded into a comprehensive omnichannel campaign, with Laura orchestrating email marketing sequences and social media campaigns that amplified the case studies' reach. Her strategic approach to customer story distribution led to increased engagement across channels and established a new blueprint for future customer success content. Despite challenges in customer participation and timing, the project's success resulted in Drip adopting this storytelling framework across all future case studies, creating a more engaging and authentic way to showcase customer wins to prospective clients.

At 43Places, a place-branding design consultancy, Laura spearheaded a comprehensive brand voice transformation that reshaped how the company communicates with its diverse audience of clients, partners, and community members. Working closely with the founder and Creative Director, she conducted an in-depth analysis of existing communications, competitive landscapes, and core brand values to develop a unified voice that authentically represented 43Places' unique approach to place-making.

The project's scope expanded beyond its initial parameters as Laura created not just a comprehensive brand voice guide, but also developed a suite of templates and assets that enabled consistent implementation across all touchpoints. Her balanced approach to collaborative and independent work resulted in exceeding the primary project goals, leading to multiple additional requests for brand refinement. The success of this foundation-setting initiative established a clear path for 43Places' future communications and strengthened their position in the place-branding space.

At Drip, Laura partnered with the Senior Designer to engineer a comprehensive Black Friday/Cyber Monday resource center that transformed complex ecommerce strategies into an actionable three-step framework. The project went beyond traditional landing pages by creating a "motherboard" of interconnected content - from email marketing playbooks and subject line repositories to conversion-focused popup strategies and post-purchase automation guides.

Working collaboratively in Figma, Laura and the design team developed an intuitive user journey that guided ecommerce brands through the full holiday marketing cycle: Attract, Convert, and Delight. The page combined practical resources (like 86 proven subject lines and 9 email templates) with strategic insights, while maintaining an engaging, tech-inspired voice that resonated with Drip's audience. By including an email course offer and clear paths to Drip's BFCM-specific solutions, the project served both as an educational hub and a powerful lead generation tool. The evergreen framework she helped create continues to serve as Drip's cornerstone holiday marketing resource, designed for easy updates and long-term scalability.