solve your attribution problems
Differentiate your brand from the rest
solve your attribution problems
Differentiate your brand from the rest
Joann
Creative Director / Copywriter
Los Angeles, CA
All Star
Free Consulting Calls
Full Time
Joann has built a dynamic creative career in editorial and copy, leveraging her expertise in brand storytelling across diverse industries.
With over four years at Unilever, she spearheaded brand and packaging refreshes, developed comprehensive editorial guidelines, and crafted 360 campaign creative strategies at both SmartyPants Vitamins and Liquid I.V. Her background spans fashion retail, prestige beauty, and wellness, showcasing her versatility and passion for thoughtful messaging that fosters brand loyalty.
Currently, she is driving impactful connections between Athleta, Gap Inc. and their audiences, bringing her strategic vision and creativity to new heights.
Paid Consulting Call
$
70
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
120
Monthly Retainer
Editorial Guidelines, Brand TOV, content audits, brand marketing creative collaboration, 360 copywriting, campaign creative strategy and development, team management, proofreading, content optimization, marketing copy best practices, paid social copy, video scripts, app notification and push copy, copy creative direction, and all else copy related projects.
Starting at
$
2000
Ad Copy Creation
Brand campaign copy concept, development, and execution that yield real results.
Starting at
$
2000
Creative Strategy Audit
Audit of current, on-going, and developing creative copy strategy to optimize for brand differentiation, product/brand superiority, marketing best practices, and build brand equity.
Starting at
$
1500
Starting at
$
Paid Consulting Call
$
70
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
120
Monthly Retainer
Editorial Guidelines, Brand TOV, content audits, brand marketing creative collaboration, 360 copywriting, campaign creative strategy and development, team management, proofreading, content optimization, marketing copy best practices, paid social copy, video scripts, app notification and push copy, copy creative direction, and all else copy related projects.
Starting at
$
2000
Ad Copy Creation
Brand campaign copy concept, development, and execution that yield real results.
Starting at
$
2000
Creative Strategy Audit
Audit of current, on-going, and developing creative copy strategy to optimize for brand differentiation, product/brand superiority, marketing best practices, and build brand equity.
Starting at
$
1500
Starting at
$
Skills
A/B Testing
Amazon E-Commerce
Audience Building
Brand Positioning
Leadership
Campaign Management
Campaign Strategy
Content Strategy
Copywriting
Customer Journey Mapping
Digital Marketing
Direct Mail
Meta Ads (Facebook & Instagram)
Performance Creative
Reddit Ads
Paid Social
Video Scripting
Retail Marketing
Script Writing
Social Media Marketing
Tools
No items found.
Basecamp
Asana
Airtable
Figma
Adobe InDesign
Monday
Industry Experience
Food & Beverage
Apparel & Accessories
Health & Beauty
3rd Party Retailers (Online & Physical)
Mental Health & Wellness
Subscription Boxes
Brand Experience
Athleta, Gap Inc. / Liquid I.V., Unilever / Smartypants Vitamins, Unilever
Case Studies
Join The Starters for full access
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The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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30 Minute Consulting Call
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Paid Consulting Call
$
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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