In 2024, Janeece played a pivotal role in Audience Engaged's success as the core video editor for the HelloFresh Family of brands, contributing to over $28 million in revenue. Key Achievements: - High-Impact Video Editing: As the primary video editor, Janeece spearheaded the creation of more than 1,000 unique ad creatives. Her work was instrumental in the success of multiple high-performing ads that scaled throughout the year. - Collaborative Creative Strategy: Partnering closely with a strategist and copywriter, Janeece contributed to ideation sessions that developed innovative concepts tailored to the HelloFresh audience. - Creator Sourcing: She skillfully sourced and collaborated with creators, ensuring diverse, engaging, and relatable content for campaigns across platforms like Meta Ads, TikTok Ads, and YouTube Ads. - Data-Driven Approach: Leveraging insights from performance data, Janeece fine-tuned creatives to maximize impact, resulting in consistently strong results for the campaigns. Impact: Janeece’s ability to balance creativity with strategic thinking was key to driving growth and achieving exceptional revenue milestones. Her contributions helped Audience Engaged deliver campaigns that resonated with target audiences, optimized ad performance, and cemented the HelloFresh Family of brands as leaders in their space. Through her expertise in video editing, creative strategy, and collaboration, Janeece exemplified what it means to be a results-driven creative professional.