After the success of Magic Spoon’s retail cereal launch, the brand reimagined another nostalgic favorite: the Rice Krispy Treat. The challenge was to retain Magic Spoon’s whimsy while communicating the product’s better-for-you twist and optimizing the packaging for retail shelves. Dhiya helped develop packaging featuring crisp photography and quirky illustrated eyes, giving each flavor its own personality. A dual-orientation design ensured shelf adaptability, while a vibrant three-color palette per flavor kept the design bold and on-brand. The Treats launch resonated with consumers and stood out on shelves, further cementing Magic Spoon’s playful, innovative identity. The packaging earned recognition at the Dieline Awards (Food Category) and was featured on Dieline, It’s Nice That, and Fast Company.

Building on Magic Spoon's success in the DTC space, the brand introduced a new on-the-go product: cereal bars. The goal was to create a sub-line to the cereal, retaining the elements customers loved while adapting to the smaller packaging scale and ensuring clear product communication. Dhiya helped develop packaging that preserved the vibrant gradients linking back to the cereal flavors, while prioritizing clear product communication. The bars were an instant hit with loyal customers, prompting the brand to restock and make them a permanent offering (Note: the product has since been discontinued).

Starry, a new internet service provider, aimed to break the mold of traditional ISPs that trap customers in contracts, offer misleading speeds, and change billing every month. The challenge was to create a brand identity that reflected Starry’s refreshing, no-nonsense approach, while capturing the feeling of a positive, user-friendly internet experience. Dhiya developed the brand art for Starry, drawing inspiration from the tagline "Happy Interneting." The result was a soft, gradient world that evoked the uplifting, joyful feeling the internet should offer. The brand campaign introduced Starry with a simple, bold message: goodbye to cable company frustrations, and hello to a new Starry future. The campaign resonated with consumers looking for a refreshing alternative to traditional ISPs, positioning Starry as a brand that delivers on its promises without the usual gimmicks.