Partnering with Bugatti, I managed their global social media accounts, crafting strategies that bridged luxury heritage with modern social trends. My work included the launch of the Bugatti Chiron Pur Sport campaign, which achieved over 1 million total engagements in one month. Through innovative series like The Daredevil Series and #MyBugattiSketch, I revitalised their audience’s connection to the brand, blending captivating content with interactive storytelling.

As the social media lead for Play-Doh, I developed strategies that brought their playful brand to life online. By designing monthly content calendars, ideating social-first concepts, and analyzing performance, I ensured key KPIs were consistently met. From creative campaigns to community engagement, my efforts strengthened Play-Doh’s reputation as a beloved, interactive brand for families and children alike.

I led Lovehoney’s Instagram transformation by implementing a bold, playful tone of voice paired with visually captivating content. My strategy moved away from safe, restrained messaging to a more confident and engaging approach, which resonated deeply with their audience. This revamp resulted in their best-performing posts and significantly increased follower engagement.