From 2020-2022, most of Thousand’s emails were conversion-driven, focusing on product value propositions, seasonal shopping campaigns, and promotions. At the end of 2022, the company noticed a trend of decreasing open, click, and conversion rates for sales-focused emails month over month for the year.

Chloe created a monthly email newsletter focused solely on brand-related content, reminding customers why they love Thousand to re-engage them. Her strategy had 3 main pillars: - Re-evaluate the primary CTA: Leverage minimal calls to action around purchasing helmets. - Reinforce brand identity and values: Lean fully into brand values and adjacent topics that position Thousand as a lifestyle brand (not just a helmet company). - Play the long game: Establish this newsletter as a regular series to show long-term commitment to Thousand’s mission to empower car-free living.

The series has been such a success that it has continued even after Chloe left the company in her full-time role.

Key metrics: - 25% open rate on average - 5% click rate on average - Top 3 converting emails sent each month

Grayce’s app for family caregivers includes a library of articles that provides researched and expert-vetted educational and informational content. Grayce did not see many users reading these articles or spending much time on their app to explore their other helpful services.

Chloe joined Grayce as a consultant to rework the strategy behind their library articles to deliver more value to their audience. Her approach included: - Cross-marketing other app features to increase usage: Grayce app users typically only used 1 or 2 features within the app. Chloe created a new template for Library articles that linked out to the solutions, support, and resources within the app to encourage app usage and exploration. - Simplifying and streamlining: Previous iterations of Grayce articles were very technical and formatted with long paragraphs. Chloe's template prioritized vetted and researched information distilled into short sections and scannable bullet points to speak more clearly and concisely to Grayce’s target audience of working family caregivers.

By establishing new content goals for the Grayce library and creating a scalable template for future articles, Chloe drove a 25% increase in library article readership and a 15% increase in time users spent exploring the app within 2 months of implementing her new template.

Chloe joined Premier Catch in mid-2024 as a fractional marketing leader to improve their stalled growth. After auditing their brand positioning and current marketing approach, her strategy for driving growth has focused on: 1. Streamlining marketing operations to allow for proactive content planning 2. Developing a consumer-centric content strategy for digital channels to move customers down the sales funnel 3. Providing ongoing support by creating and executing major marketing campaigns, such as Black Friday/Cyber Monday and holiday

Within the first 6 months of partnership, Chloe's work had already improved Premier Catch's metrics compared to last year: +54% revenue, +37% first-time orders, +15% AOV, and +17% return customer rate.