At UNUTCKit, I worked directly with brand ambassadors like Drew Brees, Victor Cruise, and Wayne Gretzky.

For “The Right Call” campaign with Drew Brees, we opened a store in New Orleans and simultaneously launched a full-funnel campaign centered around a controversial call by refs that caused the Saints to miss the Superbowl.

I collaborated across teams to align on visual and messaging strategy, creating a consistent campaign across email, e-commerce landing page, organic and paid social media, and TV, filming a commercial with Drew.

We set clear KPIs around engagement around conversions, ultimately exceeding targets and driving significant brand uplift by combining strategic thinking, creativity, and a focus on data-driven results.

I partnered with Weber Grills to provide scroll-stopping design assets for their organic social media channels.

Using data on their target audience, timing around holidays and events, and a little out-of-the-box thinking to spark some debate in the comments, I worked across teams to craft some truly mouth-watering creative to drive brand engagement garnering over 7M+ Impressions and 155K+ Engagements.

Sprouts is one of the nation’s fastest growing retailers with their focus on organic, natural products and reasonable prices.

I partnered with them to drive foot traffic (7.6% YoY growth) and open stores all over the country with over 60 new opening slated for 2024!

My teams' creative campaigns focus on what people love most about Sprouts, not just the unique flavors and finds, but the special way you feel the moment you step through the doors or order online.

The Start With Sprouts campaign highlights the positive decision starting your grocery shopping with Sprouts adds to your life, with bright custom music that takes you from the market and into your every day life.