Alexa is a freelance copywriter who knows how to make brands sound as good as they look.

Most recently, she wrote promotional copy for Claire’s, shaping brand campaigns across email, site, app, SMS, and retail signage. What started as a three-month contract turned into an 18-month run, thanks to the kind of results you can’t ignore — like a restock email that drove 43% of total daily web orders (yes, really).

When she’s not helping iconic brands like Claire’s connect with their audiences, Alexa partners with marketing teams and executives to write blog content, email sequences, and ghostwritten LinkedIn posts that drive real results. Her freelance work has been featured in Business Insider and Buffer, and she’s written for brands like Life Storage, ON24, Asurion, Heinz, and #samsales.

Before going solo, Alexa led content marketing at Lemonlight, a video production company based in Los Angeles. Over three years, she cranked out 200+ blog articles, 150+ email newsletters, and 60+ video scripts, helping the company boost its average search position by 20% with SEO-optimized copy that didn’t sound like SEO-optimized copy. Across every project, Alexa’s specialty is turning complex topics into clear, accessible, and genuinely engaging content.