solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Alexa
Growth Marketer / Paid Social Marketer
Costa Mesa, CA
All Star
Free Consulting Calls
Full Time
Reviews
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Alexa is a senior growth strategist specializing in acquisition for DTC brands, with expertise in scaling through paid social, consumer insights, and creative strategy. With over $185M in managed ad spend, she drives data-driven campaigns across Meta, TikTok, Pinterest, and Snapchat, optimizing CAC and lifetime value through targeted testing and audience segmentation.
As Director of Growth at Feals, Alexa leads acquisition strategy, integrating creative development with real-time performance insights to drive high-LTV customer segments and sustainable revenue growth. Previously, she was at FIGS and helped scale other DTC brands in wellness, lifestyle, and apparel, building systems that align rapid iteration with strategic brand storytelling.
Now consulting with founders and marketing teams, Alexa helps brands move beyond channel hacks, aligning performance marketing with business strategy through sharp positioning, full-funnel media execution, and creative storytelling that actually converts.
Paid Consulting Call
$
260
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
A monthly retainer includes a tailored growth strategy that optimizes CAC and LTV through targeted creative concepts, messaging frameworks, and data-driven performance audits. Each month, you’ll receive actionable recommendations and insights on audience behavior, funnel opportunities, and strategic shifts to drive scalable growth.
Starting at
$
3000
Paid Social Audit
Platform Audit (Meta, TikTok, or both): – Campaign structure and naming conventions – Budget allocation & bidding strategy – Audience segmentation and funnel mapping – Ad creative performance & testing roadmap – Conversion tracking, attribution, and pixel/event setup – Key performance insights & quick wins – 1-hour strategy call + action plan
Starting at
$
1000
Starting at
$
Starting at
$
Paid Consulting Call
$
260
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
A monthly retainer includes a tailored growth strategy that optimizes CAC and LTV through targeted creative concepts, messaging frameworks, and data-driven performance audits. Each month, you’ll receive actionable recommendations and insights on audience behavior, funnel opportunities, and strategic shifts to drive scalable growth.
Starting at
$
3000
Paid Social Audit
Platform Audit (Meta, TikTok, or both): – Campaign structure and naming conventions – Budget allocation & bidding strategy – Audience segmentation and funnel mapping – Ad creative performance & testing roadmap – Conversion tracking, attribution, and pixel/event setup – Key performance insights & quick wins – 1-hour strategy call + action plan
Starting at
$
1000
Starting at
$
Starting at
$
Skills
Account Management
Attribution Modeling
Brand Positioning
Campaign Strategy
Consumer Insights
Creative Strategy
Creative Testing
Growth Strategy
Media Planning
Meta Ads (Facebook & Instagram)
Paid Social
Performance Creative
Performance Marketing
Pinterest Ads
TikTok Ads
Tools
Figma
Google Analytics
Instapage
Motion
Northbeam
RockerBox
Shopify
Looker
Triple Whale
Industry Experience
Apparel & Accessories
Health & Beauty
Food & Beverage
Agency
Home & Garden
Brand Experience
FIGS Scrubs / YETI Coolers / Native
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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Starting at
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